INTRODUCING
Creating Captions That Connect:
A Writer’s Workshop for Real Estate Agents
Learn exactly what to write in your next Instagram caption.
(And in your next Facebook post, LinkedIn post, email newsletter, blog post, and print marketing piece!)
The best way to stay in the loop as to when I will host the workshop again is to subscribe to my email newsletter.
In this workshop, you will learn the step-by-step process for how to tell stories in your real estate marketing.
Did you know that your social media captions can help you find more joy in your real estate business?
This is because sharing your stories allows you to attract like-minded clients you truly love to serve.
But what if I’m not a writer? What if I suck at writing? What if I don’t have any stories to tell?
But what if I’m not a writer? What if I suck at writing? What if I don’t have any stories to tell?
None of this matters. Truly.
Not only have I designed this workshop specifically for real estate agents, but it is also designed for any skill level. I believe there is something for everyone in this workshop!
Over the past decade, I have worked with 100+ real estate agents. There are many different learning styles out there, and there’s also so much variation when it comes to creativity and productivity. Everyone does things a little differently, and that is totally cool.
Together, we will take the first (baby) steps to telling your first story.
(And everyone has a story to share. Promise.)
But don’t worry, I’m not gonna leave ya hangin’ once the workshop is over. This workshop also comes with a workbook that is your roadmap to writing even more captions, far beyond this workshop. (More on the workbook in a moment!)
“The workshop was great! It helped myself, and other agents break out of our comfort zone to explore more ways of posting content that shows the value that we can provide to our clients. Stories are the most meaningful way to demonstrate your expertise, how you show up and what you can do for people so it was great to get more ideas on how to include them. I also liked all of the prompts and ideas that were provided in the workbook - I have already made so many notes in the book about what kind of posts I can make from the ideas. It really inspired me to get moving on my social media!”
- REALTOR® Kennedy Peterson
Stories have power. Marketing professionals are always talking about the power of story. Some of the most successful brands out there tell stories in their marketing. That’s because it works. And with good reason:
Our brains are literally wired for story. It’s neuroscience!
At the most basic level, stories share invaluable information that humans have historically used for survival.
“Ok, great. But how do I tell stories in my real estate marketing?”
Good question. The thing is, marketers will talk about the power of story all day, every day. But they almost never show you how to tell a story in your marketing.
This workshop takes the guesswork out of how to tell a story specifically for your real estate marketing.
In this workshop, you will:
Work through fill-in-the-blank prompts to guide you in telling your stories
Learn how to capture your reader’s attention
Receive valuable insights from other attendees that will make your stories shine even more
Receive guidance on visuals to include with your stories
Get tons of inspiration to get your creative gears turning
Learn how to maximize all of the effort you put into writing your story through repurposing your content
Learn best practices for sharing stories in the real estate industry
Learn how to make sure the most people possible see your content, so you can attract clients you love
Leave the workshop with actionable steps and a workbook absolutely brimming with content ideas, writing prompts, and exercises so you will never run out of content
… and more.
Hi! Before we go any further, let me introduce myself.
My name is Alyssa Christensen, and I am the creator of this workshop. For 10+ years, I’ve worked with real estate agents, teams, and brokerages on their online marketing. While I wear many different hats now (I’m a trainer, coach, and content creator), I started my career as a writer.
After graduating from the University of Puget Sound with an English degree, I worked as a copywriter at an e-commerce company, and as a writer and editor at a magazine. I began my career in real estate marketing primarily as a writer, collaborating with my clients to tell stories about themselves, their clients, the buying and selling process, and more. You can learn more about me here.
BTW: What is a “writer’s workshop”?
Typically, a writer’s workshop begins with some form of instruction from the leader of the group (oftentimes a professor, writing professional, or published writer). Everyone attending the workshop brings a piece of writing they have prepared, and they share their writing with the entire group OR they break out into smaller groups to share. Everyone in the group offers the writer constructive feedback. At the end of the workshop, attendees are often given time to write, and typically attendees are also given an assignment to complete before the next workshop.
We’ll use a similar format, but don’t worry—you don’t need to come to this workshop with anything prepared in advance!
This workshop is for real estate agents who…
… don’t know what to say in the captions of their social media posts
… want to experience more joy everyday because they are serving clients they love
… want to do more of their own marketing
… don’t feel comfortable being sales-y (you know what I mean!)
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"This class helped me dive deeper into storytelling - beyond Just Sold and really share the human experience of real estate. Excited to share more of these captions Alyssa helped cultivate! "
REALTOR® Maddy Mixter
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"My experience after enrolling in Alyssa's Home Scribe Creative Writer's Workshop class was nothing short of amazing. Alyssa's grace in sharing her wealth of knowledge is truly admirable. Her ability to articulate complex lessons with clarity and finesse, both in person and through her book, is unparalleled. Thanks to Alyssa's guidance, I've gained invaluable insights and have been able to see where I can improve my craft. I wholeheartedly recommend Alyssa's writer's workshop to anyone looking to elevate their writing skills in the presence of a warm and fun-loving educator. "
REALTOR® Adriann Ford
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"I loved that this workshop enabled me to utilize this in my everyday social media life, not just in real estate. It provided a broken down pathway to make creating content less daunting. The prompts and ideas of what to write about were so great! Throw that all together with one of the best to ever do it, teaching?! PERFECTION! Thanks Alyssa!"
Management Development Specialist & REALTOR® Carli Santa Cruz
The Agenda
This workshop is 2 hours long. The schedule is as follows:
Introduction & The Power of Story
Building Our Foundation
Best Practices
Inspiration + Ideas
Individual Guided Writing Session
Group Workshopping Session
Refining Our Captions
A Picture is Worth a Thousand Words
How to Ensure Your Stories Are Seen
How to Take Action
After the workshop, your workbook is your new roadmap.
If I can toot my own horn for a moment, I am incredibly proud of this workbook. Not only did I put many, many hours into developing the content, but I poured my 10+ years of experience in real estate marketing onto each page.
The Workbook
We will actively be engaging with your workbook during our workshop.
This workbook is also your roadmap to creating written content beyond this class.
Not only have I included hundreds of content ideas, but there are pages of prompts and fill-in-the-blank exercises to show you exactly what to write next.
Workshop Code of Conduct
Sharing our writing and stories with others can be a vulnerable experience. It is a top priority for me to create a safe and supportive environment where we can all get creative.
I ask that all participants commit to upholding the following values:
Respect: Treat all attendees with kindness. Value their perspectives and experiences.
Inclusivity: Embrace diversity in all its forms, including race, gender, age, religion, identity, and experience. Ensure that everyone feels welcome and included.
Openness: Encourage open dialogue and constructive feedback. Be receptive to different viewpoints and ideas.
Confidentiality: Respect the privacy of others and maintain confidentiality regarding personal stories or experiences shared during the workshop.
By participating in this workshop, you agree to uphold these values and contribute to creating a positive and inclusive atmosphere for all.
Thank you!
FAQs
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The best way to find out about my next workshop dates is to sign up for my email newsletter, which you can do in the footer of my website here.
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Maybe! If there is interest, this is something that I would love to do. Send me an email and we can chat!
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"Alyssa takes the confusing and makes it clear... and interesting! Social media sometimes feels like a big fat mystery, and Alyssa clearly broke down how to identify your persona on the social media spectrum. Once there, she ricochets that right into actionable steps to implement so you can sustainably grow or modify your actions so you're able to authentically show up online. One of my favorite deep dives I've seen in a while! Highly recommend."
Allie Carlson, Broker & Owner at West + Main Homes in Minnesota
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"Alyssa has been pivotal in helping us to create and implement educational content that supports our clients and community. The best part of working with Alyssa is that she is able to take my ramblings and make something really beautiful from them. As a result we have consistently been able to stay ahead of other real estate professionals in our online marketing and client retention."
Chavi Hohm, Co-Owner of Team Diva Real Estate
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"Alyssa has such a great grasp on every stage of marketing - whether you are just starting out or looking to level up further. Seeing her presentation on real estate social media personality types exhibited that so clearly. I loved hearing her perspective on how to increase marketing efforts in an efficient (and fun!) way, no matter where you are at today with real examples and ideas."
Maddy Mixter, REALTOR® at Windermere Abode Lakewood
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"Alyssa has the most common sense, actionable advice for social media."
Katie Clancy, Team Lead with The Cape House & William Raveis Sales VP
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"Alyssa is a complete unicorn in the real estate marketing world. She doesn’t just understand branding and social—she understands REAL ESTATE and the practical aspects of how agents and brokerages market our businesses. Alyssa helps me create content that converts. She also makes sure I’m always leveling up and keeps me from getting stale."
Marguerite Martin, Tacoma Real Estate Agent & Creator of MovetoTacoma.com
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"Working with Alyssa has been great! When thinking about all things social media, I get overwhelmed pretty quickly. Alyssa does a great job of breaking down what's necessary and what's not so that I can implement the best strategy for me. Her help is invaluable and I appreciate her immensely."
Roy Powell, Real Estate Broker with Team Diva Real Estate
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"I’m taking all of the info y’all shared to my accountability group because they have all voices that they struggle with social media so I’m so excited to share with them."
Tai Faux, Real Estate Agent in Washington & Oregon
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"I am always so excited to see Alyssa's name on the schedule to present to our team. Not only is her presentation style engaging and creative, but her content is extremely valuable! She is clear and concise with her information and we walk away feeling informed and eager to do the work!"
Donna Burns, Real Estate Broker with Team Diva Real Estate
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"Your talk was great. My biggest take away was to just keep leaning into social media and keep showing up. It doesn’t have to be perfect and the more we do it, the easier it gets. It is a powerful way to connect and worth the effort."
Nicole Mangina, Real Estate Agent, Energetic Business Coach and Speaker
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"Alyssa is such a joy as a presenter and I find her workshops so valuable. She always comes with not only amazing, helpful information but she presents it in a way that is engaging and inspiring. She understands the value of using social media in business but the reality of also maintaining a comfortable balance between online presence and enjoying life in the real world. I look forward to continuing working with her in the future!"
Hannah Wilson-Hillard, Real Estate Broker with Team Diva Real Estate
