Your Real Estate Marketing Assistant Can't Read Your Mind, So Here’s What To Do!
Marketing Professionals, Planning Alyssa W. Christensen Marketing Professionals, Planning Alyssa W. Christensen

Your Real Estate Marketing Assistant Can't Read Your Mind, So Here’s What To Do!

Since your marketing assistant can’t read your mind, what can you do to support them? How can you invest in this person and both benefit from each other? I’m so excited to pass on the knowledge I’ve gathered along the way, so you and your marketing assistant can have a productive, thriving, and creatively fulfilling work relationship.  Here are my tips for working with a real estate marketing assistant!

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Overwhelmed or Confused by LinkedIn? You’re Not Alone & Here’s What To Do.
Real Estate Marketing, Social Media Alyssa W. Christensen Real Estate Marketing, Social Media Alyssa W. Christensen

Overwhelmed or Confused by LinkedIn? You’re Not Alone & Here’s What To Do.

LinkedIn can feel like a complicated place. I felt so overwhelmed and confused when I first started to use it, and I know that many real estate agents feel the same way.  But once I saw the value in LinkedIn, I knew it would be worth it to figure it out. I’m going to share what I did to get more comfortable on LinkedIn in the hopes that it helps you, too. These are just the basics, but it is more than enough when you’re beginning your LinkedIn journey. 

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How to Make it Easy for Your Real Estate Agents to Participate in Your Brokerage’s Social Media

How to Make it Easy for Your Real Estate Agents to Participate in Your Brokerage’s Social Media

Making sure your brokerage has a strong presence on social media is essential. No matter what your brokerage’s social media marketing plan entails, you’ll want to feature your real estate agents as much as possible. And to do this, you’ll need to (somehow!) get your agents to participate in your brokerage’s social media. Learn my tips and tricks for getting your real estate agents to participate in your brokerage’s social media marketing.

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6 Key Objectives That Should Drive Your Real Estate Brokerage Marketing in 2024
Real Estate Marketing, Real Estate Brokerages Alyssa W. Christensen Real Estate Marketing, Real Estate Brokerages Alyssa W. Christensen

6 Key Objectives That Should Drive Your Real Estate Brokerage Marketing in 2024

Developing a marketing plan for your real estate brokerage can be a tricky endeavor. But before you do any planning or content brainstorming, you need to know WHO and WHAT your marketing is for. And that means you need to identify your AUDIENCE and your GOALS.  Learn the 6 key objectives that need to drive your real estate brokerage’s marketing.

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The 2024 Reset You Need: Create a Real Estate Marketing Plan You’ll Actually LOVE
Thoughts, Real Estate Marketing, Planning Alyssa W. Christensen Thoughts, Real Estate Marketing, Planning Alyssa W. Christensen

The 2024 Reset You Need: Create a Real Estate Marketing Plan You’ll Actually LOVE

The best marketing plan is one that you’ll actually stick to. And for most real estate agents, this means you need to feel excited and energized about your marketing. But what if this year… your plan wasn’t so rigid? What if you felt truly excited and energized about your marketing plan?  

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The Magic is in the DMs
Social Media Alyssa W. Christensen Social Media Alyssa W. Christensen

The Magic is in the DMs

There is a whole world happening behind the scenes on Instagram, and it’s all going down in the DMs. And if you’re not taking advantage of DMs on Instagram, you are seriously missing out. So how do you take advantage of direct messaging? In this post, I share my insight + ideas for staying truly connected.


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Rediscovering Why I Actually Love Social Media (& How You Can, Too) 
Real Estate Marketing, Social Media Alyssa W. Christensen Real Estate Marketing, Social Media Alyssa W. Christensen

Rediscovering Why I Actually Love Social Media (& How You Can, Too) 

What if there was a way to curate your social media to be a more joyful experience? What if finding what you personally love about social media could re-invigorate your social media marketing efforts for your real estate business? In this post, I share how I rediscovered my reasons for loving social media and how you can do the same! 

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How To Hire a Writer For Your Real Estate Business 
Blogging, Writing, Videos Alyssa W. Christensen Blogging, Writing, Videos Alyssa W. Christensen

How To Hire a Writer For Your Real Estate Business 

If you are creating an online marketing plan for your real estate business, you’ll probably discover pretty quickly that there can be a lot of writing involved. And like many agents, you might find yourself wanting (and needing!) the help of a writer. Hiring a writer—or really any creative professional—can be tricky, but I have several tips for getting started. In this video, I share a few key questions you should ask when hiring a writer.

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