Here’s What to Write in the Caption of Your Photo Dump
Recently, I shared my thoughts on photo dumps and how real estate agents can use this fun social media format in their real estate marketing.
Along with sharing photos, I also recommend using this type of post as an opportunity to share more about yourself and your business.
It’s common for photo dumps to have simply a single emoji, a cheeky phrase, or a hashtag in the caption, but the caption is an opportunity to:
Connect with your audience
Inspire conversation
Give an inside look at your business
… etc.
There are a ton of different directions you could take this in!
If you need some inspiration, you know I've got plenty to share! In my opinion, your caption can be a collection of somewhat random thoughts. My most recent photo dump is just one example of how you can do this—in addition to photos, I shared bullet points (emojis) about some recent life happenings and thoughts. Some of your bullet points might be related to a few of the photos you share, or they might not be. It is up to you. Have fun with it!
Here are a few topics you might consider sharing in your photo dump caption:
What are you reading/watching/listening to?
Share podcasts, books, movies, and TV shows you’re currently into, and be sure to share why.
What’s something in your city you’ve enjoyed recently?
Maybe there was an art show, a particularly wonderful meal at a restaurant, or a park you had never been to before. Talk about it.
Has there been something challenging in your life recently?
You could get a little vulnerable with this one!
What’s something you are grateful for?
Share a gratitude list, or talk about a small thing in life you’re really appreciating right now.
Have you celebrated any special milestones lately?
Did you recently just come up on the 10th anniversary of your real estate career, or celebrate your birthday? How did you celebrate?
What are you looking forward to?
Do you have a vacation coming up, a special occasion, or maybe something important happening in your business? Share a few of your hopes and dreams!
What’s an interesting idea or insight you’ve come across lately?
Maybe you’ve been mulling over an idea you heard from a speaker, a podcast, or your office manager. Share it!
This is the tip of the iceberg as to what you might share. No matter what you share, make it SPECIFIC and get into the details!
And of course… sprinkle in some real estate! You could share:
A brief look at recent clients you helped buy/sell.
Your favorite homes you’ve toured recently.
A quick snapshot of the current real estate market.
Common challenges for buyers and sellers right now.
Give a shoutout to a colleague or fellow professional who has been amazing to work with recently.
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I hope this starts to get your creative wheels turning!